Freia Kvikk Lunsj commercial
Wild Electronics in Norwegian Nature. I loved this one, combining our skills and performing them in the bush, outside all practical facilities :) We hand-carried 600 kg of equipment over muddy terrain with no car access. Prepared for a dark forest with 45,000 LED diods, 500 m led strips, 2000 meters of cables ++ Custom-designed light elements placed within the natural landscape, The lights and shadows transformed the landscape, revealing and concealing, opening the way for people to access a different side of the forest. At certain points, it even seemed as though the trolls and fairies of ancient folklore were present in the altered space. The project, as part of a campaign for new Kvikk Lunsj Dark chocolate by Freia. Original Kvikk Lunsj has been a chocolate accompanying hikers and travelers in Norway since 1937. Now the hiking was left for nightfall. The darkness was transformed from an element that usually inhibits people from going outside into the very medium through which people could experience the outdoors in an unfamiliar way. A way to honor the darkness as well as the light, as viewers tread the electronically enchanted woodland paths. We got a prize for this one, Gold medel from "Gullblyanten" an annual competition for advertising work that has distinguished itself in the advertising industry with creativity and innovation.